The key to creating strong brand awareness is by repeatedly exposing your brand to your target

audience.

What are promotional Gifts or Promo Gifts?

Promo Gifts are general Merchandise that is sourced and imprinted with your Brand or logo.

An example of this would be sourcing a useful Sports Bag, imprinting it with your logo and then handing it out

To your existing customers or potential customers as Gifts. This might appear fruitless and costly but there

Is Solid research that supports the effectiveness of This Strategy in terms of Building Brand Awareness

And Passive Advertising.

Here are 5 reasons why you should consider using Promo Gifts

1. More Effective : Promotional merchandise has been shown to be more effective than any other form of Advertising or Marketing.

2. Low cost and scalable: Campaigns can be established at a relatively low cost and they can grown as your needs grow.

3. Versatile : Can be tailored to suite any demographic, Inc age, gender or Industry.

4. Help Build Positive Relationships : By Providing a practical use & value they ensure a positive lasting impression of your company in the eyes of your clients/employees or prospects

5. Greater Longevity : Over 35% of Promotional Gifts are kept for 2+ yearsby their recipients, this ensures a longer lasting payback compared to other forms of traditional advertising.

In Short: They provide an effective, versatile long lasting marketing strategy, that will raise awareness, build relationships and reward loyal customers and staff.

So how exactly can a strategy using Promotional Gifts help your Business?

Here are some reasons why:

Promotional Gifts can help your Brand Awareness

The key to creating strong brand awareness is by repeatedly exposing your brand to your target audience. Studies show repeated exposure to a brand will lead to an increased likelihood of a consumer selecting that brand. So if you existing customers are walking around in Public carrying merchandise imprinted with your brand, they are essentially helping you build your Brand By exposing your brand to all of those they come in contact with.

Promotional Gifts can help you build your Business Reputation

Studies about the efficiency or Promotional Gifts reveal that 62% of general consumers, who received a promotional Gift, displayed a level of increased trust in the Business who provided the Gift. Indicating that promotional Gifts are not only great in building your Brand awareness but also great at helping you build the reputation of your Business within the mind of your target market, all positive in terms of general brand loyalty.

Promotional Gifts also help in terms of Passive Advertising

Customer who received promotional Gifts were also more willing to recommend the Business to their friends. This is probably the reason why 22% of companies that gave Promotional Gifts report receiving more referrals than those that didn’t.

Promotional Gifts can help your Business retain important customer Loyalty

84% of customers remembered companies that have gave them promotional Gifts which increased the likelihood of these customers doing business with the same company in the future.A marketing strategy employing Promotional Gifts is more versatile Finally a strategy employing promotional gifts is more versatile and flexible than traditional Marketing strategies as a campaign can be created on any budget and on any scale so that any business, no matter how big or small can benefit from their potential.The bottom line is that promotional products offer the potential for exponential return on the initial investment and can have more permanent benefits for employees, customers, and potential clients that traditional advertising methods don’t offer.

Much research has gone into the field of marketing and what works in terms of getting your brand out there and increasing consumer awareness. Results have shown on a continued basis that promotional products work and can have a substantial impact upon potential customers. Imprinted promotional items can have an even greater impact because they can carry your corporate brand and contact details to let people know a little more about you.

Being creative with the gifts you choose to give away

If you decide to go ahead with your promotional gifts then you have room to be as creative as you wish. The more original your product the better, because the more likely it is that it will stick I your customers’ minds. You could think about giving away products that are useful too such as pens and umbrellas. The best products are the ones that are useful, functional, original and long lasting.

Different ideas you could try when thinking of good promotional products

Promotional pens are quite common gifts, but are always appreciated because everyone always needs a pen and will carry one at all times. The more people that get to see the pen the more people will be exposed to the brand. Mugs are treasured items because everyone enjoys a hot drink at work, around the office, in the canteen or in the home and they are big enough to carry a little more than just the branding.

You can be a little more imaginative though and think about practical items such as business card holders and calendars or diaries, for instance. The idea is to think of a promotional item that will get maximum exposure and be seen or used by as many people as possible.

As a Business owner you know how important it is to find an effective cost-efficient way to promote your Business.

Branded Promotional merchandise is Effective

Using Branded Promotional merchandise is a great strategy for a number of reasons.

First and foremost it’s a strategy that is great at enhancing business relationships with clients, customers, suppliers, managers and employees; in fact it serves to enhance almost any business relationship making it an ideal choice.

Here are statistics supporting the popularity of Promotional merchandise today.

• Promotional products can boost Sales response rates by as much as 75%.

• 62% claim they have done business with someone after receiving a promotional item from them.

• The use of a promotional products in conjunction with a sales letter in direct mailings can increase response rates by as much as 50%

• Customers who receive promotional products are 14% more willing to provide sales leads than customers who receive nothing.

• 39% of people who received a promotional product could recall the name of the advertiser as long as six months after they received it.

• Sales people who gave promotional gifts to customers received 22% more referrals than those who didn’t.

• Customers who received promotional products re-ordered up to 18% sooner than those who received coupons.

• A recent study showed that 84% of people remembered the names of advertisers who had given them promotional items.

• 76% of People surveyed recalled the name of an Advertiser that used Promotional Merchandise vs. 53% that used a magazine or newspaper ad.

• Over 35% of promotional products are kept for 2 years or more.

• Promotional products helped create a good brand impression 84% of the time, almost 3 times more than TV and print advertising.